I’m a huge Music lover, so when I heard that Sony was going to open this immersive Fan 360 experience in the Flatiron District I needed to check it out. Pop-ups are a great marketing tool offering a fun hands-on experience in the process. Allowing customers to use their state of the art equipment to capture insta-worthy shots is genius, it really offers people the chance to see the great quality of their products. Their staff is super friendly and knowledgable, and even have a camera loan program that allows you to borrow their equipment for 5 hours. Channel your inner Elvis, make your own album cover, step into the psychedelic LSD’s set, or listen to H.E.R’s new album in their noise canceling headphones. Their sets change every few months showcasing different Sony artists and movies, I can’t wait to see their future events.